Privacy Policy
Last Updated: February 4, 2026 | Effective: February 4, 2026
Your Privacy Matters
1. Introduction
Betify Ltd ("Betify," "we," "our," or "us") is a Malta-based company specializing in AI-powered gaming intelligence solutions. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including our website, mobile applications, APIs, and related services (collectively, the "Services").
We operate in compliance with the General Data Protection Regulation (GDPR), the Malta Data Protection Act, and other applicable data protection laws. Our Services are designed to promote responsible gaming while providing valuable insights to players, operators, affiliates, and regulators.
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our Services.
2. Information We Collect
2.1 Personal Information You Provide
When you register for an account, subscribe to our services, or contact us, you may provide:
Identity Information
- • Full name and date of birth
- • Government-issued ID (for verification)
- • Nationality and residency status
- • Profile photograph (optional)
Contact Information
- • Email address
- • Phone number
- • Mailing address
- • Social media handles (optional)
Account Information
- • Username and password
- • Account preferences
- • Communication preferences
- • Security questions
Financial Information
- • Payment card details (tokenized)
- • Bank account information
- • Billing address
- • Transaction history
2.2 Gaming Activity Data
With your explicit consent, we collect gaming activity data to power our AI-driven services and responsible gaming features. This includes:
- Session Data: Duration, frequency, time of day, and device used for gaming sessions
- Betting Patterns: Stake amounts, bet types, game selections, and betting frequency
- Performance Metrics: Win/loss records, return-to-player statistics, and volatility preferences
- Responsible Gaming: Self-imposed limits, cooling-off periods, and intervention responses
Important Notice
2.3 Automatically Collected Information
When you access our Services, we automatically collect:
- Device Information: Device type, operating system, browser type and version, screen resolution, and unique device identifiers
- Network Information: IP address, internet service provider, and connection type
- Location Data: Approximate geographic location based on IP address (precise location only with explicit consent)
- Usage Data: Pages visited, features used, click patterns, and time spent on different sections
- Referral Data: How you arrived at our Services (search engine, referral link, direct access)
3. How We Use Your Information
We process your personal information for the following purposes:
Service Delivery
Providing, maintaining, and improving our AI-powered gaming intelligence platform and all associated features.
Personalization
Delivering personalized game recommendations, bonus analysis, and smart casino switching suggestions.
Player Protection
Monitoring gaming patterns to detect and prevent problem gambling, and providing responsible gaming interventions.
Compliance
Meeting regulatory requirements, conducting KYC/AML checks, and maintaining audit trails.
Security
Detecting and preventing fraud, unauthorized access, and other malicious activities.
Communication
Sending service updates, security alerts, and marketing communications (with consent).
4. Data Sharing and Disclosure
We may share your information with the following categories of recipients:
4.1 Service Providers
We engage trusted third-party service providers to perform functions on our behalf, including cloud hosting (AWS, Google Cloud), payment processing (Stripe, PayPal), email delivery (SendGrid), analytics (Google Analytics), and customer support (Zendesk). These providers are contractually obligated to protect your data and use it only for the specified purposes.
4.2 Gaming Operators
If you access Betify through a partner gaming operator, we share relevant data with that operator to enable responsible gaming features, comply with regulatory requirements, and provide integrated services. This sharing is governed by data processing agreements that ensure your data is protected.
4.3 Regulatory Authorities
We may disclose your information to gaming regulators (such as the Malta Gaming Authority, UK Gambling Commission, or Gibraltar Regulatory Authority), law enforcement agencies, and other governmental bodies when required by law, regulation, or legal process, or to protect the rights, property, or safety of Betify, our users, or others.
4.4 Business Transfers
In connection with any merger, acquisition, financing, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
We Never Sell Your Data
5. Data Security
We implement comprehensive technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security program includes:
- Encryption: All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access Controls: Role-based access controls, multi-factor authentication, and principle of least privilege
- Monitoring: 24/7 security monitoring, intrusion detection systems, and regular security audits
- Compliance: ISO 27001 certified, SOC 2 Type II compliant, and regular penetration testing
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:
| Data Category | Retention Period | Legal Basis |
|---|---|---|
| Account Information | Duration of account + 7 years | Regulatory requirement |
| Gaming Activity Data | 5 years minimum | Gaming regulations |
| Transaction Records | 7 years | AML regulations |
| Marketing Preferences | Until consent withdrawn | Consent |
| Support Communications | 3 years | Legitimate interest |
7. Your Rights
Under applicable data protection laws, including the GDPR, you have the following rights regarding your personal information:
Right of Access
Request a copy of your personal data and information about how it is processed.
Right to Rectification
Request correction of inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your personal data (subject to legal retention requirements).
Right to Restriction
Request limitation of processing in certain circumstances.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We will respond to your request within 30 days.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection. When we transfer data internationally, we ensure appropriate safeguards are in place:
- • Adequacy Decisions: Transfers to countries with EU adequacy decisions
- • Standard Contractual Clauses: EU-approved contractual protections
- • Binding Corporate Rules: For intra-group transfers
- • Certification Mechanisms: Such as the EU-US Data Privacy Framework
We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
10. Children's Privacy
Our Services are not intended for individuals under the age of 18 (or the legal gambling age in your jurisdiction, whichever is higher). We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a minor, we will take steps to delete that information immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page, updating the "Last Updated" date, and, where appropriate, sending you an email notification.
12. Contact Us
If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:
Company
Betify Ltd
Address
Gaming Intelligence Tower, Level 3, Triq il-Kappillan Mifsud, St. Venera, Malta SVR 1851